Social Media Management & Strategy
We Grow your Brand. Globally.
Icona.bg is your strategic partner for professional social media management. We build your company’s digital presence with measurable strategies,
high-quality content and concrete results — in English, Italian and Bulgarian.
Strategy. Content. Results.
We don’t just manage your social profiles — we build a digital ecosystem that works for you 24 hours a day. Our team operates in Sofia with an international vision, combining deep knowledge of the Bulgarian local market with the expertise to reach Italian, European and global audiences.
Every project starts with an in-depth analysis of your industry, your competitors and your target audience. Only then do we build a tailor-made strategy — because copy-paste doesn’t deliver results.
Our Social Media Management Services:
We analyse your market, define your objectives and build a complete editorial plan. We identify the most effective platforms for your business — whether Instagram, Facebook, LinkedIn, TikTok or YouTube — and set measurable KPIs to track every result.
Professional texts, graphics, videos and reels designed for your audience. Every piece of content is platform-optimised, written in your target audience’s language and aligned with your brand voice. No generic posts — every publication has a strategic purpose.
We respond to comments, manage direct messages and build real relationships with your audience. An active, well-managed community is the most valuable asset a brand can have on social media.
We manage Meta Ads, Google Ads and LinkedIn Ads campaigns with precise targeting to reach exactly the right customer. Optimised budgets, continuous A/B testing and detailed reporting to maximise return on investment.
Before starting, we conduct an in-depth analysis of your current presence, your competitors and market opportunities. A professional audit is the starting point of any winning strategy.
Prefer to manage your social media in-house? We train you. One-to-one sessions or team workshops covering strategy, content creation, advertising and data analytics.
Our Process:
Full audit of your social channels, industry and competitor analysis, definition of objectives and target audience.
We develop your personalised strategy, monthly editorial plan and brand communication tone.
Content creation and publishing, community management, launch of advertising campaigns.
Results analysis, detailed report, strategic adjustments and planning for the following month.
SOLUTIONS FOR EVERY NEED:
STARTER PACKAGE
Ideal for those just starting out or with a limited budget
12 posts per month (3 per week)
Management of 2 social platforms
Copywriting in 1 language
Basic monthly report
Comment management
BUSINESS PACKAGE
For companies that want to grow consistently
20 posts per month + 4 weekly stories
Management of 3 social platforms
Copywriting in 2 languages (EN/IT or EN/BG)
1 advertising campaign included (budget excluded)
Advanced monthly report with KPIs
Full community management
PREMIUM PACKAGE
For ambitious brands with international goals
Unlimited custom content
Full management of all platforms
Trilingual copywriting (EN/IT/BG)
Advanced multi-platform advertising strategy
Dedicated monthly strategy consultation
Weekly reports and real-time dashboard access
FAQ Frequently Ask Questions:
A: Social media requires consistency and time. The first signs of growth (engagement, reach, followers) are generally visible within 60–90 days. Concrete results in terms of leads and conversions consolidate between 4 and 6 months. Be wary of anyone promising immediate results.
A: We can work both ways. We create content from scratch (graphics, copy, videos) or we work with material you provide — product photos, company videos, testimonials. The best approach is usually a combination of both.
A: We work with companies of any nationality. We specialise in supporting Italian businesses operating in Bulgaria and Bulgarian companies that want to communicate with an international (Italian/European) audience.
A: The advertising budget always remains under your direct control. We manage campaigns strategically, but the money invested in advertising goes directly to the platforms (Meta, Google) without passing through us. Total transparency.
A: We are flexible. We offer both renewable monthly contracts and quarterly or annual packages (with advantageous terms). We don’t lock you in with penalising clauses — we keep your business with results.
A: We always include an initial alignment and feedback period. If after the first month you are not satisfied, we offer a full strategy review at no additional cost. Your satisfaction is our priority.
Ready to Grow Your Brand?
Every day without an effective social media strategy is a missed opportunity. Your competitors are already online — and your potential customers are already watching them.
Contact us today for a free 30-minute consultation: we’ll analyse your current situation together and give you an honest assessment of what we can achieve for you.