{"id":185,"date":"2025-01-14T15:32:20","date_gmt":"2025-01-14T15:32:20","guid":{"rendered":"https:\/\/icona.bg\/?page_id=185"},"modified":"2026-03-31T10:09:31","modified_gmt":"2026-03-31T10:09:31","slug":"social_media_marketing","status":"publish","type":"page","link":"https:\/\/icona.bg\/bg\/social_media_marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group grid-servizi is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group box-servizio is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:500px\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color\" style=\"text-transform:uppercase\">Social Media Management &amp; Strategy<\/h3>\n\n\n\n<p data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"has-fit-text has-black-color has-text-color has-link-color wp-elements-041f60cf22659d94d4bf4cd073603251\" style=\"font-style:italic;font-weight:100\">We Grow your Brand. Globally.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-small-font-size wp-elements-1fd2033da307275a178b369a7d343ab5\"><a href=\"http:\/\/icona.bg\" data-type=\"link\" data-id=\"icona.bg\">Icona.bg<\/a> is your strategic partner for professional social media management. We build your company&#8217;s digital presence with measurable strategies, <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-small-font-size wp-elements-0285a2ec6e4ddf1dee1526e530a63efc\">high-quality content and concrete results \u2014 in English, Italian and Bulgarian.<\/p>\n\n\n\n<br\/><br\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@icona.bg\">Request a Free Consultation<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group box-servizio is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:500px\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color\" style=\"text-transform:uppercase\">Strategy. Content. Results.<\/h3>\n\n\n\n<p data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"has-fit-text has-black-color has-text-color has-link-color wp-elements-21a3744eff0a85e74ca6db33ca2e06ce\" style=\"font-style:italic;font-weight:100\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-small-font-size wp-elements-a29eeeafb63212e344daadd0bedad0d9\">We don&#8217;t just manage your social profiles \u2014 we build a digital ecosystem that works for you 24 hours a day. Our team operates in Sofia with an international vision, combining deep knowledge of the Bulgarian local market with the expertise to reach Italian, European and global audiences.<br>Every project starts with an in-depth analysis of your industry, your competitors and your target audience. Only then do we build a tailor-made strategy \u2014 because copy-paste doesn&#8217;t deliver results.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-small-font-size wp-elements-fda5219e57c5e39af04793b491c56396\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@icona.bg\" rel=\"mailto:info@icona.bg\">Request a Free Consultation<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c9115f92 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading has-text-align-center has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-e279eb4a3b6d48be0cafdc45dd7bbe1b\">Our Social Media Management Services:<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-77aab7bb5151c415f61665e4b98d8bba\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">1. Social Media Strategy<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-c020664fd75f8a6e01083f962d0fdfcb\">We analyse your market, define your objectives and build a complete editorial plan. We identify the most effective platforms for your business \u2014 whether Instagram, Facebook, LinkedIn, TikTok or YouTube \u2014 and set measurable KPIs to track every result.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-c87b4cb25e96a12ddec3de2936158c49\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">2. Content Creation &amp; Copywriting<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-dc4610636375a253af9d29084e5dc4fb\">Professional texts, graphics, videos and reels designed for your audience. Every piece of content is platform-optimised, written in your target audience&#8217;s language and aligned with your brand voice. No generic posts \u2014 every publication has a strategic purpose.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-15dc42e4650a835d1a0dcf721b4eec6c\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">3. Community Management<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-7b70439a0d5456b0b2cf584d474d1ca9\">We respond to comments, manage direct messages and build real relationships with your audience. An active, well-managed community is the most valuable asset a brand can have on social media.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-95cce688ce63b6fa6c9f148286b27d2f\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">4. Paid Advertising &amp; Campaigns<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-d51d56bec38ce02f3deae8bd4e609e1a\">We manage Meta Ads, Google Ads and LinkedIn Ads campaigns with precise targeting to reach exactly the right customer. Optimised budgets, continuous A\/B testing and detailed reporting to maximise return on investment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-753a08c19898fb13e0e4dfd0bc53b122\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">5. Audit &amp; Competitive Analysis<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-3de2194f67694a5ea2178979225ea962\">Before starting, we conduct an in-depth analysis of your current presence, your competitors and market opportunities. A professional audit is the starting point of any winning strategy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-8c56d0b4b007cae99dc8597ee0ae223c\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">6. Consulting &amp; Training<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-77e2b2de659ab3f0580666b96abb0b33\">Prefer to manage your social media in-house? We train you. One-to-one sessions or team workshops covering strategy, content creation, advertising and data analytics.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c9115f92 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading has-text-align-center has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-8518f35c28e753e338ac18651282d336\">Our Process:<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-84dbcb039991881d9cecaeb6bfa1fca0\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Discovery (week 1)<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-7\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-00f82c28ec5d1c0500322e76197bd853\">Full audit of your social channels, industry and competitor analysis, definition of objectives and target audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-0c54a279e28fba064b1c59c459544510\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Strategy (week 2)<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-8\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-a71275692d0e420576aad83cb9f27280\">We develop your personalised strategy, monthly editorial plan and brand communication tone.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-9&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-e6833d8b87456bbd0bace079677df138\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-9-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-9\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Execution (from month 1)<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-9\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-9-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-5d57ebcbb3635de6647bfc62fce5af0f\">Content creation and publishing, community management, launch of advertising campaigns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-10&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-9aaeaf9fc48d23ff9d0b52544a20e681\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-10\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Optimisation (monthly)<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-10\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-10-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-32ba7b04847574977c5faaf67e180bf5\">Results analysis, detailed report, strategic adjustments and planning for the following month.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-9d936a022e05d0321be1b625658b5c94\">SOLUTIONS FOR EVERY NEED:<\/h2>\n\n\n\n<div class=\"wp-block-group grid-servizi is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group box-servizio is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-531ec1da1589221a4b35e7db4bf93f3d\"><strong>STARTER PACKAGE<\/strong><br>Ideal for those just starting out or with a limited budget<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-edc73d9deb127c4b745c2fd939dbbc6f\">12 posts per month (3 per week)<br>Management of 2 social platforms<br>Copywriting in 1 language<br>Basic monthly report<br>Comment management<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@icona.bg?subjet=Starter Package\">Request Information<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group box-servizio is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-898dcc9afd9fdfc5083f4d0dbc716b58\"><strong>BUSINESS PACKAGE<\/strong><br>For companies that want to grow consistently<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-fed806047c3e4f5b1c25bbd9625c6c92\">20 posts per month + 4 weekly stories<br>Management of 3 social platforms<br>Copywriting in 2 languages (EN\/IT or EN\/BG)<br>1 advertising campaign included (budget excluded)<br>Advanced monthly report with KPIs<br>Full community management<br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-05632029db11419b895fe2527d27a9af\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@icona.com?subject=Business Package\">Request Information<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group box-servizio is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-39ce4bba02746339084eeeba14d72b7e\"><strong>PREMIUM PACKAGE<\/strong><br>For ambitious brands with international goals<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-17468f3a65eb3ead2e41ac62fb7d9690\">Unlimited custom content<br>Full management of all platforms<br>Trilingual copywriting (EN\/IT\/BG)<br>Advanced multi-platform advertising strategy<br>Dedicated monthly strategy consultation<br>Weekly reports and real-time dashboard access<br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-05632029db11419b895fe2527d27a9af\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@icona.bg?subject=Premium Package\">Request Information<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-54304fabb182ad3976c37603eab89e32\">FAQ Frequently Ask Questions:<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-11&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-7f1bbe7f887bd7cdcb801591fb6a04b0\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-11-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-11\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Q: How long does it take to see the first results?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-11\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-11-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-23a3b031be687b1db6ae8f2cbaa23f59\">A: Social media requires consistency and time. The first signs of growth (engagement, reach, followers) are generally visible within 60\u201390 days. Concrete results in terms of leads and conversions consolidate between 4 and 6 months. Be wary of anyone promising immediate results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-12&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-061c472196f51bce98e1399701938117\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-12-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-12\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Q: Do you create the content or do we need to provide material?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-12\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-12-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-d9e3cba56252fdb2913ea8746f07d3aa\">A: We can work both ways. We create content from scratch (graphics, copy, videos) or we work with material you provide \u2014 product photos, company videos, testimonials. The best approach is usually a combination of both.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-13&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-bf9e0edc393bcb9291cd7fe40923353b\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-13-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-13\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Q: Do you work only with Bulgarian companies or also with international clients?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-13\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-13-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-c49b6fb6d1f5e0b422713f5b310af087\">A: We work with companies of any nationality. We specialise in supporting Italian businesses operating in Bulgaria and Bulgarian companies that want to communicate with an international (Italian\/European) audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-14&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-39bdfcd8926adf652426d9390d8cb8cb\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-14-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-14\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Q: Can I manage the advertising budget myself or do you handle it?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-14\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-14-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-cc285265bfc888e2054b4fa1f39eb4d0\">A: The advertising budget always remains under your direct control. We manage campaigns strategically, but the money invested in advertising goes directly to the platforms (Meta, Google) without passing through us. Total transparency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-15&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-9eb1a374c379d1d3a7ebed9b2a72a476\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-15-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-15\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Q: Do you offer long-term contracts or monthly agreements?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-15\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-15-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-a3858b69ca41fedd1050a2beb0ccdd4d\">A: We are flexible. We offer both renewable monthly contracts and quarterly or annual packages (with advantageous terms). We don&#8217;t lock you in with penalising clauses \u2014 we keep your business with results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-16&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-vivid-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-1ba82850b6cc2009c0ba9378f1ecf2c5\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-16-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-16\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Q: What happens if I am not satisfied with the service?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-16\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-16-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color has-normal-font-size wp-elements-129c09626287d9a063cda3dac1d770f4\">A: We always include an initial alignment and feedback period. If after the first month you are not satisfied, we offer a full strategy review at no additional cost. Your satisfaction is our priority.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-ti-fg-color has-text-color has-link-color has-medium-font-size wp-elements-d3a2a275058201d381a6d1b57005f58a\">Ready to Grow Your Brand?<\/h2>\n\n\n\n<p class=\"has-pale-cyan-blue-color has-text-color has-link-color wp-elements-fc06ec8eb690e31e83485895e0e5a2f9\">Every day without an effective social media strategy is a missed opportunity. Your competitors are already online \u2014 and your potential customers are already watching them.<br>Contact us today for a free 30-minute consultation: we&#8217;ll analyse your current situation together and give you an honest assessment of what we can achieve for you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@icona.bg\">Book Your Free Consultation<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Management &amp; Strategy We Grow your Brand. Globally. Icona.bg is your strategic partner for professional social media management. We build your company&#8217;s digital presence with measurable strategies, high-quality content and concrete results \u2014 in English, Italian and Bulgarian. Strategy. Content. Results. We don&#8217;t just manage your social profiles \u2014 we build a digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-185","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/pages\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":78,"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/pages\/185\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/pages\/185\/revisions\/384"}],"wp:attachment":[{"href":"https:\/\/icona.bg\/bg\/wp-json\/wp\/v2\/media?parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}